Maybe the Best Marketing Video Ever

Maybe the Best Marketing Video Ever

I’ll get to the “best ever” video in a minute but it’s half-way down the page if you can’t wait.  When I talk to certain organizations about “marketing,” they cringe. This is particularly true of organizations that don’t...
Spiders of the Chain Bridge

Spiders of the Chain Bridge

What better way to celebrate Halloween, than to share this photography series! I shot these photographs on August 5, 2015 at sunrise on the Chain Bridge in Newburyport Massachusetts. This bridge crosses the Merrimack River to Deer Island where it meets the Hines...
The Risk of Piecemeal Marketing

The Risk of Piecemeal Marketing

No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan...
How to Get Introductions on LinkedIn

How to Get Introductions on LinkedIn

Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per...
What’s Great About Facebook

What’s Great About Facebook

I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are...

Facebook Page Changes Outrage Businesses

Recently Facebook changed the way posts show up when published on business pages. They used to be listed chronologically. Makes sense, huh? A company wanting to alert fans of news-related or time-sensitive topics and offers would post them on the appropriate date....
Website Marketing Overhaul or Makeover?

Website Marketing Overhaul or Makeover?

Depending on your gender you’ll call it one or the other. I’ll leave it to you to figure out which is which. 🙂 Anyway, I just did one or the other to my own website. When you rush to the home page you will see that the visual design is completely different (assuming...
How to Choose a Thanksgiving Turkey

How to Choose a Thanksgiving Turkey

I shot this photo in 2007 a few days before Thanksgiving and it still cracks me up. I wanted to share it with you all. I never did find out which turkey the cat in the window chose. 🙂 Happy Thanksgiving!

Chris Brogan on Content

On Monday night I drove into Cambridge with Chris Brogan to the Boston WordPress Meetup. He was the speaker for the event and the topic was WordPress and Content. While he was at the wheel of his beloved Camaro, I shot this video blog on the same topic. He emphasizes...

Trust Your Gut and Always Carry Business Cards

I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last...
Against Peace

Against Peace

I have to say I’m baffled by this on-going quest I hear from so many people for world peace. I know their hearts are in the right place. I “get” that they envision a world where we stop brutalizing each other. Sounds like a great idea. But the blissful image of a...

Do-it-Yourself Marketing (with help)

Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...