Maybe the Best Marketing Video Ever

Maybe the Best Marketing Video Ever

I’ll get to the “best ever” video in a minute but it’s half-way down the page if you can’t wait.  When I talk to certain organizations about “marketing,” they cringe. This is particularly true of organizations that don’t...
The Risk of Piecemeal Marketing

The Risk of Piecemeal Marketing

No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan...

Trust Your Gut and Always Carry Business Cards

I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last...

Do-it-Yourself Marketing (with help)

Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...