I’ll get to the “best ever” video in a minute but it’s half-way down the page if you can’t wait. When I talk to certain organizations about “marketing,” they cringe. This is particularly true of organizations that don’t...
Attention spans are getting shorter. Just a few years ago we thought they couldn’t get any shorter but they continue to shrink. Web marketers know that you have 4-5 seconds to grab the attention of someone who lands on your website. If you don’t get their attention...
The pumpkin spice craze is the perfect example of a seasonal trend. Rumor has it that it was a coffee flavor as early as the 1990s, but Starbuck’s launched their Pumpkin Spice Latte in 2003 (affectionately known as PSL) which skyrocketed around 2012. Other food...
No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan...
I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last...
Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...
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