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Can a Service Business Take Advantage of Seasonal Trends? Pumpkin Spice Anyone?

Can a Service Business Take Advantage of Seasonal Trends? Pumpkin Spice Anyone?

by Christine Green | Oct 8, 2016 | Marketing, Small Business

The pumpkin spice craze is the perfect example of a seasonal trend. Rumor has it that it was a coffee flavor as early as the 1990s, but Starbuck’s launched their Pumpkin Spice Latte in 2003 (affectionately known as PSL) which skyrocketed around 2012. Other food...

Are Your Products Too Hard to Find?

by Christine Green | Jun 2, 2012 | Small Business, Social Media

  Today I observed a huge missed opportunity by a professional who recently published a book. An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook...
Why Twitter’s Link Shortening Service is a Big Deal

Why Twitter’s Link Shortening Service is a Big Deal

by Christine Green | Nov 21, 2011 | Business Tips, Small Business, Social Media

Twitter launched its own link shortening service in August of this year. At first only links that were too long to fit into the 140 character space were shortened. But as of October 2011, all links are shortened. There are many link shortening services, so what’s the...
Impossible Feats – Accomplishing What Can’t Be Done

Impossible Feats – Accomplishing What Can’t Be Done

by Christine Green | Jul 27, 2011 | Small Business

What is your relationship to the seemingly impossible? What amazing feat might you accomplish if you were able to hold your intention with unwavering commitment? The World Trade Center Twin Towers in New York City had an interesting history with two incredible feats...
What Your Business is Doing Wrong with QR Codes

What Your Business is Doing Wrong with QR Codes

by Christine Green | May 24, 2011 | Mobile Marketing, Small Business

Many businesses have gotten excited about 2D bar codes, especially QR codes. They are popping up everywhere. Unfortunately, many businesses are using QR codes ineffectively. In the rush to jump on the band wagon with this compelling technology, these bar codes are...

Social Media Early Adopters Get Big Boost

by Christine Green | Feb 23, 2011 | Small Business, Social Media

This week Google made some big changes to their Social Search that will pay off big if you have a Google Profile and have been actively building your online presence. Google Social Search was introduced in 2009, but the new features are the most significant to date....
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