You Need a Great Website for Effective Facebook Posts & Ads
Effective social media begins with your website. For the kind of comprehensive online presence and Facebook campaigns that will get you known and engage your target prospects, your website must be optimized in ways that many are not. Not all “web designers” or...
Maybe the Best Marketing Video Ever
I’ll get to the “best ever” video in a minute but it’s half-way down the page if you can’t wait. When I talk to certain organizations about “marketing,” they cringe. This is particularly true of organizations that don’t...
Is Your Website Ready for May 25th? GDPR Compliance for Data Protection
As a website designer/builder, I should have been way ahead of this. But as you may know, it’s complicated and time-consuming to dig through the info about this legislation. So what the heck is this thing? The General Data Protection Regulation (GDPR) is legislation...
Are You Keepin’ Your Nonprofit’s Tip Jar Full?
My friend and colleague John Haydon is a leading authority on contemporary fundraising approaches for nonprofits. He not only teaches leading-edge digital tactics but emphasizes the necessary perspective and approach for success…essentially what experienced...
Marketing Solution for the Shrinking Attention Span
Attention spans are getting shorter. Just a few years ago we thought they couldn’t get any shorter but they continue to shrink. Web marketers know that you have 4-5 seconds to grab the attention of someone who lands on your website. If you don’t get their attention...
Free Software to Protect Your PC Against Ransomware
Apparently, Ransomware was one of the biggest security issues facing businesses in 2016. And it’s on the increase – from January to September threats tripled. Ransomware is quite a vicious version of malware. It lands on a system, then it begins to encrypt...
Position Your Business by Recognizing Facebook Opportunities and Taking Quick Action
If you’re a business owner or a solo professional who spends time on Facebook you’ll want to keep an eye out for opportunities to participate and get known. But the key is to do it in ways that are not overtly promotional. An opportunity came my way this...
Can a Service Business Take Advantage of Seasonal Trends? Pumpkin Spice Anyone?
The pumpkin spice craze is the perfect example of a seasonal trend. Rumor has it that it was a coffee flavor as early as the 1990s, but Starbuck’s launched their Pumpkin Spice Latte in 2003 (affectionately known as PSL) which skyrocketed around 2012. Other food...
Spiders of the Chain Bridge
What better way to celebrate Halloween, than to share this photography series! I shot these photographs on August 5, 2015 at sunrise on the Chain Bridge in Newburyport Massachusetts. This bridge crosses the Merrimack River to Deer Island where it meets the Hines...
Facebook Newsfeed Changes Make Page Cover Images and Videos More Important
On March 7, 2013, Facebook announced their upcoming Newsfeed changes. It’s no surprise that images will be featured more prominently across the board. For Facebook business pages this means the cover image is more important ever. It will be seen more often and...
LinkedIn Allows Video Embedding in Profiles
The business professional’s most popular social media venue rolled out a new format at the end of 2012. This may be a game-changer because you can now add video to your LinkedIn Profile. On January 17, 2013, LinkedIn announced that they are “gradually...Are Your Products Too Hard to Find?
Today I observed a huge missed opportunity by a professional who recently published a book. An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook...
Marketing and Branding Impact of the New Twitter Format
Has your Twitter page transformed into the new format yet? If not it will very soon (like probably today!) There are many interesting changes and plenty of places to learn what you need to know, so I won’t go into those details here. There is, however, a small but...
Why Twitter’s Link Shortening Service is a Big Deal
Twitter launched its own link shortening service in August of this year. At first only links that were too long to fit into the 140 character space were shortened. But as of October 2011, all links are shortened. There are many link shortening services, so what’s the...
LinkedIn Company Pages Can Now Publish Updates
LinkedIn just announced a new feature for their Company Pages – “Status Updates.” This means you can now publish an update as your company if you have a Company Page on LinkedIn. Of course, if you don’t yet have any, you’ll need to attract Followers...
The Risk of Piecemeal Marketing
No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan...
New Facebook Timeline Format Offers Opportunity for Business Marketing and Personal Branding
A few days ago Facebook announced the launch of a new page design for personal profiles. This new format features a large banner area at the top of the page. It is similar to the recent trend in web design that displays a large image on the homepage. Facebook calls...
Impossible Feats – Accomplishing What Can’t Be Done
What is your relationship to the seemingly impossible? What amazing feat might you accomplish if you were able to hold your intention with unwavering commitment? The World Trade Center Twin Towers in New York City had an interesting history with two incredible feats...
Don’t Put All Your Eggs in One Facebook
Many businesses have jumped on the Facebook bandwagon. Many are using their Facebook Business Page as their primary “website” and/or for various promotions and opt-ins. This had made me nervous for some time and I would strongly advise against relying too heavily on...
How to Get Introductions on LinkedIn
Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per...
What Your Business is Doing Wrong with QR Codes
Many businesses have gotten excited about 2D bar codes, especially QR codes. They are popping up everywhere. Unfortunately, many businesses are using QR codes ineffectively. In the rush to jump on the band wagon with this compelling technology, these bar codes are...
What’s Great About Facebook
I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are...
The Difference Between Facebook Profiles and Facebook Pages
Facebook has a real knack for confusing people. Not just because they make changes every 10 minutes few months, but because their terminology is not clarity-friendly. The terms “Profile” and “Page” sound similar and are terms that most of us have used interchangeably....Facebook Page Changes Outrage Businesses
Recently Facebook changed the way posts show up when published on business pages. They used to be listed chronologically. Makes sense, huh? A company wanting to alert fans of news-related or time-sensitive topics and offers would post them on the appropriate date....Social Media Early Adopters Get Big Boost
This week Google made some big changes to their Social Search that will pay off big if you have a Google Profile and have been actively building your online presence. Google Social Search was introduced in 2009, but the new features are the most significant to date....
Business Boundaries
One topic that comes up often with my coaching clients, is boundaries. That’s because so much of coaching, whether it be personal or professional, is about relationships. And relationships are managed effectively or ineffectively in direct proportion to the state of...
Website Marketing Overhaul or Makeover?
Depending on your gender you’ll call it one or the other. I’ll leave it to you to figure out which is which. 🙂 Anyway, I just did one or the other to my own website. When you rush to the home page you will see that the visual design is completely different (assuming...Social Media – The Introvert’s Dream Come True
Social Media is the best thing that ever happened to brilliant introverts. (That would be me :-)) – I can easily get my message out to friends/colleagues/the world….who have not seen me shine very often, or been aware of my knowledge and skills. I don’t step into the...Social Media – Secret Weapon for Small Businesses
At first it was websites that could level the marketing playing field for small companies. With a relatively small investment and a good marketer, your small or solo business can build a website that offers an in-depth presentation of the features and benefits of your...
How to Choose a Thanksgiving Turkey
I shot this photo in 2007 a few days before Thanksgiving and it still cracks me up. I wanted to share it with you all. I never did find out which turkey the cat in the window chose. 🙂 Happy Thanksgiving!
The Business Necessity of Self Care and Nurturance
I scheduled a massage this week, even though I “couldn’t afford it.” The result (even before receiving the massage) was increased energy, lifted spirits, better focus, more efficiency and productivity, and increased confidence about moving forward on a specific...How to Get a Great Headshot Photo
Do you know how to smile? 🙂 Do you? I thought I did until I started posing for business headshots a few years ago and realized that I didn’t. 🙁 What “felt like” an appropriate smile for a business photo turned out to not be much of a smile at all. I was intrigued that...Chris Brogan on Content
On Monday night I drove into Cambridge with Chris Brogan to the Boston WordPress Meetup. He was the speaker for the event and the topic was WordPress and Content. While he was at the wheel of his beloved Camaro, I shot this video blog on the same topic. He emphasizes...Trust Your Gut and Always Carry Business Cards
I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last...
Against Peace
I have to say I’m baffled by this on-going quest I hear from so many people for world peace. I know their hearts are in the right place. I “get” that they envision a world where we stop brutalizing each other. Sounds like a great idea. But the blissful image of a...Do-it-Yourself Marketing (with help)
Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...
Copywriters – Famous and Not
Many small business owners do not have a large marketing budget. But here’s the deal – you need good marketing writing and advice. If you are not a trained copywriter, it will be difficult for you to create an effective message on your website that will bring in...
Websites That Work!
Here’s the SlideShare format of the presentation I gave to the Port City Women’s networking gathering in March 2010. Websites That Work! from Christine Green Watch it on SlideShare site: Websites That Work!Update Your Website Copyright-Now!
No tiny detail screams “unprofessional” more than an outdated website copyright. That little line of type at the bottom of your site can translate to “another not-on-the-ball small business owner” to your visitors. Maybe you think few people...Digital Reunions: Reach Out and Click Someone
For those of you who still think that online connections result in avoiding face to face contact with “real” people – you are absolutely wrong – they don’t – in fact 93% of the time, digital connections do the opposite. (I made up the 93%, but that’s my sense of...Gratitude: Don’t Just Feel It
It’s one thing to feel gratitude and it’s quite another to express it…especially when you feel thankful for another person. It’s that time of year, at least in the United States, when we reflect on the blessings in our lives. A great thing to do. But let’s talk about...Boost Your Business with a Daily Belly Laugh
On a regular basis I now have the wonderful experience of doubling over in hysterics every time I check my home voice mail. Why? Is some prank caller leaving funny messages? Did I subscribe to 1-800-JOKE-OF-THE-DAY? Have I become friends with Paula Poundstone? No. I...Follow Up is NOW
Gone are the days of obtaining a client by introducing yourself at an event, getting a business card and contacting them the next day. This system still has its place, but in today’s speed-of-light market you must give your potential customer a consultation...Productive vs. Lazy
Let’s talk about “Lazy.” I keep hearing this word – usually from high achievers referring to themselves the instant they take a moment to relax. I’ve read a lot of tweets lately with the author using the term “lazy” to refer to themselves when they weren’t...
Let Me See You on Your Website!
Is it just me? Or do most people want to see a photo of who they might do business with online? I personally can’t imagine hiring someone to provide a service without being able to see what they look like. If it’s a product it might not be a deal-breaker for me but...
Are You Open to Feedback and Learning New Things?
My cat was 4 months old when I began training him to use the toilet (yes it’s all being documented on video!). He was young and open-minded (for a cat), very smart and eager to please me. He’s not a fuddy-dud, but is flexible, adaptable and trainable (coachable)…and...
True Choice: Six Steps for Optimal Decision Making
As explained in my last post, Yes/No Decision Making is often the norm in businesses and organizations. Here’s that process in a nutshell: when an interesting idea is presented by either an organizational insider or outsider, there is a tendency for the group to...
Decision Making: Part One
Do you have a conscious, intentional procedure for making decisions? Or do you respond to issues as they get in your face?How do you make decisions about the day-to-day issues that confront your business? How do you tackle large decisions that your company faces as...Your Relationship with Your Boss
Okay…did you perk up or cringe when you read the title of this post? Unfortunately, I imagine many of you cringed…but perhaps a moment later you perked up with the flicker of hope that you might find answers for improving your relationship with the person who directs...Your Relationship with Your Inner Knowing
Do you get flash insights of actions to take that seem to come out of nowhere? Perhaps they are minute hunches or urges that feel odd in the moment but are compelling just the same. Do you act on them? I remember once driving past an office supply store in an...My Relationship with My Blog and With You
This is my premiere blog post. Welcome to both of my readers! The intention of this blog is to offer novel perspectives on what connects us and what severs connection in business, marketing, and social media. My articles will hopefully deepen your understanding of...
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Is Your Website Making This Mistake?
Learn why many websites
that are visually appealing
don't attract customers:
The Biggest Website Mistake Made by Small Businesses
that are visually appealing
don't attract customers:
The Biggest Website Mistake Made by Small Businesses
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