LinkedIn just announced a new feature for their Company Pages – “Status Updates.” This means you can now publish an update as your company if you have a Company Page on LinkedIn.

Of course, if you don’t yet have any, you’ll need to attract Followers to your business on LinkedIn, otherwise, no one will see your company’s status updates. It does not get published to your personal updates feed.

As a small business, it’s a good idea to create a Company Page with at least the basic information and a logo image, but it might not be the best use of your marketing time and energy to focus on your LinkedIn presence.

Company Pages are probably most effective for medium to large companies that have a lot of employees and are known already on LinkedIn and currently, have their employees connected to the company page. Another important feature is that, like Facebook Business Pages, Company Pages on LinkedIn can have more than one Administrator who can publish status updates.

With so many online profiles, pages and venues, it’s essential to make an informed decision about where and how you spend your marketing time.

A carefully crafted marketing strategy, based on an in-depth assessment of your company, will help you determine if and how your LinkedIn Company Page fits into your marketing plan and time allotment.

Learn more here about LinkedIn Company Pages