Brand Messaging - Web Content - Policy Development

Business Writing for the Next Level

Brand Messaging - Web Content - Policy Development

Business Writing for the Next Level

Brand Messaging & Customer-focused Web Content 

Christine Green specializes in noticing what’s missing on your website. She’ll tell you what you’re not doing but should be and she’ll help you strategize about how to fill in the gaps.

She crafts messaging that represents organizations and individual professionals authentically and effectively engages prospects. She’ll rewrite your web and brand messaging to enable your target audience to “get” you at a glance.


Policies & Procedures 

Christine has a knack for assessing organizational structures, processes, and procedures. She’s especially skilled at identifying an organization’s missing procedures, determining the needed components, and developing the needed step-by-step procedures. 

She has been involved in the development of policies and procedures for several organizations.

For a well-known music school in the Boston area, she worked in partnership with the lead consultant to update their procedures. Christine recognized what was missing and wrote additional policies that were included in the updated version of the school’s manual. 

Christine also developed policies and procedures for a proposed eco-village in the greater Newburyport area. 

“When I launched my consulting business Christine helped me develop my brand message. She designed my superb brochure and a creative professional website. It wasn’t long before Christine was also working as a partner with me on some of the actual consulting work. She was involved with writing and revising business policies and procedures, developing management practices and other high-level consulting activities. Many times I relied on Christine for ideas and advice.”


SG Consulting, Reading, MA

“Christine worked on the Policies & Procedures Manual for our proposed Eco-Village in the Greater Newburyport area. She had excellent ideas for what policies we needed and wrote detailed policies that explained comprehensive concepts and presented them in an easy-to-understand format.”


Odonata EcoVillage

Client Resources

Professional Skills for Business Success

The Yes/No Decision Making Model

Decision-making can be a significant challenge, especailly for solo business owners. This post explains the shortcomings of a traditional decision-making model that even well-known entreprenuers may still use out of habit. How do you make important decisions? Read more…

True Choice Decision-Making Model

As explained in my last post, Yes/No Decision Making is often the norm in businesses and organizations. A “great” idea is presented, the pros and cons are weghed and the idea is either adopted or rejected. Simple. But might be obsolete for most decisions.
Read more…


Conflict Resolution

I help coaching clients understand and not try to avoid conflict. Coaching can help them increase self-awareness and gain the interpersonal and communication skills essential not only for resolving difficulties with others, but that often give rise to deeper a relational capacity. Read More…

Business Boundaries

A topic that comes up often with my coaching clients, is boundaries. Much of coaching, whether it be personal or professional, is about relationships, and relationships are managed effectively or ineffectively in direct proportion to the health of our personal boundaries. Read More…