Business Writing

From Brand Messaging to Policy Development

Business Writing

From Brand Messaging to Policy Development

Brand Messaging & Customer-focused Web Content 

Christine Green specializes in noticing what’s missing on your website. She’ll let you know what it is that you’re not doing but should be. And she’ll help you strategize and create content to fill the gaps.

She crafts messaging that represents your organization authentically and effectively engages your prospects. She’ll rewrite your web and brand messaging so that your target audience “gets you” at a glance.

 

Policies & Procedures 

Christine has worked on overall revisions and the writing of policy manual segments for several organizations. For a well-known music school in the Boston area she worked in partnership with the lead consultant to update their policies and procedures. Christine recognized gaps that needed to be addressed and wrote additional policies that she deemed necessary for the school. Her additions were accepted and included in the updated version of school’s manual. 

Christine also developed policies and procedures for the proposed eco-village, Odonata in the Greater Newburyport area. That business entity did not become a reality but the policy manual was almost complete during the time Christine was involved with the project. 

“When I launched my consulting business Christine helped me develop my brand message. She designed my superb brochure and a creative professional website. It wasn’t long before Christine was also working as a partner with me on some of the actual consulting work. She was involved with writing and revising business policies and procedures, developing management practices and other high-level consulting activities. Many times I relied on Christine for ideas and advice.”

S.G.

SG Consulting, Reading, MA

“Christine worked on the Policies & Procedures Manual for our proposed Eco-Village in the Greater Newburyport area. She had excellent ideas for what policies we needed and wrote detailed policies that explained comprehensive concepts and presented them in an easy-to-understand format.”

L.E.

Odonata EcoVillage

Christine can fill your policy gaps and compose your business messaging.

 

Complimentary Consultation:

Schedule a call with Christine Green
to discuss your business writing needs.

Christine can fill your policy gaps and compose your business messaging. 

Complimentary Consultation:

Schedule a call with Christine Green to discuss your business writing needs.

Client Resources

Professional Skills for Business Success

The Yes/No Decision Making Model

Decision-making can be a significant challenge, especailly for solo business owners. This post explains the shortcomings of a traditional decision-making model that even well-known entreprenuers may still use out of habit. How do you make important decisions? Read more…

 

True Choice Decision-Making Model

As explained in my last post, Yes/No Decision Making is often the norm in businesses and organizations. A “great” idea is presented, the pros and cons are weghed and the idea is either adopted or rejected. Simple. But might be obsolete for most decisions.
Read more

 

Conflict Resolution

I help coaching clients understand and not try to avoid conflict. Coaching can help them increase self-awareness and gain the interpersonal and communication skills essential not only for resolving difficulties with others, but that often give rise to deeper a relational capacity. Read More…

Business Boundaries

One topic that comes up often with my coaching clients, is boundaries. That’s because so much of coaching, whether it be personal or professional, is about relationships. And relationships are managed effectively or ineffectively in direct proportion to the health of our personal boundaries. Read More…