What is your mission as a company or organization? Please describe in detail in simple language rather than pasting your mission statement.
Why should a client or customer choose to work with you rather than your competition? Or buy your product? What makes you unique? How do you stand above the rest?
Price too high? Product too complicated? Are they looking for a guarantee that you don't offer? Do they say your service isn't as good as the competition? Are they unclear about exactly what it is they are buying? Do they want a smaller version?
Describe the special message or announcement that this video will deliver.
What is your mission as a company, organization or individual professional? Please describe in detail in simple language rather than pasting your mission statement.
Why should a client or customer choose to work with you or buy from you rather than your competition? What makes you unique? How do you stand above the rest?
Price too high? Product too complicated? Are they looking for a guarantee that you don't offer? Do they say your service isn't as good as the competition? Are they unclear about exactly what it is they are buying? Do they want a smaller version?
What is your mission as an individual professional? What are committed to? What's the passion your bring to your work with clients? Please describe in detail and simple language.
Why should a client or customer choose to work with you rather than your competition? Or buy your product? What makes you unique? How do you stand above the rest?
Price too high? Product too complicated? Are they looking for a guarantee that you don't offer? Do they say your service isn't as good as the competition? Are they unclear about exactly what it is they are buying? Do they want a smaller version?
(i.e. we run a tight ship, we value diversity, we care about our employees, we have high standards, customer service is number one, we support our people to succeed, we understand that innovation requires risk and making mistakes, we have zero tolerance for bullying, etc.)
Include as much detail as possible.
Let us know if this is a new message. But please answer the additional questions below to help us understand your messaging challenges.
For this video or the effectiveness of how you currently deliver any messages to your prospects, customers, members, clients, etc.
How do you specifically help clients/customers? What is it you will actually DO for the viewers of this video?
Why should a prospect choose to work with you rather than your competition? Or buy your product? What makes you unique? What is it that makes you stand out?
Price too high? Product too complicated? Are they looking for a guarantee that you don't offer? Do they say your service isn't as good as the competition? Are they unclear about exactly what it is they are buying? Do they want a smaller version?
Describe your ideal buyer. Male or female? Age? Occupation? Income level?
What is the single most important thing you want this video to accomplish? For the viewer to opt-in and download your free offer? To effectively share a Client Success Story in 60 seconds? To get more Facebook fans? To boost sales? Increase membership? Increase the number of scheduled tours? For the viewer to book their first session? To persude the viewer to make a donation? To quickly showcase your best artwork? To succinctly explain your position on an issue?
This might be the same as the "Goal" of your video or it might be different.
Using videos on a regular basis to feature your latest product or listing can be very effective. We offer volume discounts for on-going production services. Please tell us your thoughts or ask a question:
Please give us any additional information about you, your company or your organization that is pertinent to the project. That might be more information about you, about your product/service, about your customers, about your industry, etc.
